Webinar on Revitalizing Your Email Campaign and Improving Your Social Media Strategy, May 1

The H. Wayne Huizenga School of Business and Entrepreneurship’s Hudson Center of Executive Education will offer a live webinar on Tuesday, May 1 that demonstrates how the new generation of email marketing (email 2.0) provides the digital glue to your social media marketing strategies. The hour-long seminar, which will begin at 1:00 p.m., will be led by social media guru James Barry, D.B.A., associate professor of marketing at the Huizenga Business School.

Today, businesses are racing toward content marketing and social media platforms as a more permission-based approach to nurturing their sales leads. However, one suspected fallout is the use of email marketing. Email utilized as an outbound marketing technique has been considered too risky for SPAM violations. However, this webinar will dispel the myths and uncover the benefits of email marketing. In fact, the webinar will illustrate specific ways in which email 2.0 marketing can actually escort prospects through a social sales funnel.

Other topics that will be covered in the webinar include:

•   Targeting by Interest and Sales Stage Behavior
•   Naturally Nurturing Your Sales Leads
•   Using Automatic Drip Marketing
•   Optimizing Emails
•   Crafting Compelling and Contagious Content
•   Using Catch Factors
•   Applying Email Etiquette Rules
•   Testing & Measuring for Maximum Lead Conversion
•   Applying the 3Ps (Proposition, Positioning & Personality)
•   Socializing Email

The webinar cost is $199 per company. Register today at: www.huizenga.nova.edu/ExecEd/forms/Webinar_Registration.cfm.

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