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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.

This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.

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Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

nova.edu/prmc

SharkBytes Archives

Contact

Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

(954) 262-5353
(800) 541-6682 x25353
Fax: (954) 262-3954
communications@nova.edu

Pride Bite: CAHSS Students Raise Money for Kids in Distress

10th Annual Duck Fest

Volunteerism and philanthropy are intricately woven into the tapestry of NSU’s culture. As such, it comes as no surprise when students set their minds on a fundraising goal for a nonprofit organization and work to achieve it.

Students in NSU’s College of Arts, Humanities, and Social Sciences (CAHSS) participated in the Kids in Distress 10th Annual Duck Fest, a fundraiser that sends 30,000 ducks down the New River in Fort Lauderdale in an event that’s part race and part festival. These ducks are sold or “adopted” for $5 each, with the winner of the race netting a $10,000 grand prize. As part of a semester-long project, the students in COMM 4300 Social Media Theory & Practice were tasked with utilizing social media theories and skills to raise money for Kids in Distress (KID). The local non-profit charity partner is a Fort Lauderdale-based organization that works to prevent child abuse and treat abused and neglected children.

Natalia Hernandez, Tiara Baldoni, and Erin Herbert at 10th Annual Duck Fest

Natalia Hernandez, Tiara Baldoni, and Erin Herbert at 10th Annual Duck Fest

As a group, the students in class raised nearly $2,500 through social media channels by selling ducks for the event, which placed them as the second-highest independent fundraising team for KID this year. As a reward, three of our class’ savviest social media mavens and fundraisers – Tiara Baldoni, Erin Herbert, and Natalia Hernandez – were invited by KID executive leadership to prepare and deploy social media plans for KID’s Twitter, Facebook, and Instagram channels during the event. The class is taught by Stephen Andon, Ph.D., faculty in the Department of Writing and Communication.