NSU Newsroom

SharkBytes

Horizons

This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.

This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.

News Releases Archive

Contact

Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

nova.edu/prmc

SharkBytes Archives

Contact

Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

(954) 262-5353
(800) 541-6682 x25353
Fax: (954) 262-3954
communications@nova.edu

NSU Unveils Redefined Brand Promise and New Campaign

FY19_WebBanner

A great brand promise tells an organization’s story in a compelling way. NSU’s brand promise must guide everything we are, and everything we do as an organization. It’s our culture—from students and parents, to art patrons, alumni, donors, and community partners. Following a year and a half of research and development, NSU introduced NSU’s refined brand promise to you: The NSU Edge. This carefully defined promise expresses our essence today and provides an aspirational direction for the future.

The premise is simple: NSU gives you a competitive advantage in your career, your community, and your life. To bring this promise to life, NSU launched a new BE A SHARK campaign. It is bold and distinctive, and will elevate the university’s preeminence nationally.

For more information on fun and innovative ways to tell the NSU brand story, and examples of the promotional and advertising elements we will be using, visit nova.edu/sharks. This site also provides information on key brand events that you may wish to attend.

The answers to the majority of your questions can be found in one place—our updated online brand website: nova.edu/brand. This website covers our various brand elements and guidelines, from how to properly use the new NSU logo to how to write in the updated brand voice. There are plenty of examples and visual aids to support your communications activities.

This website also contains a link to NSU’s new official email signature template. Complete the easy-to-use form and the generator will produce a brand-approved email signature. Cut and paste it into your email program and you’re good to go!

If you were unable to attend one of this Presidential Town Halls on the NSU Brand, we invite you to watch a recorded version here