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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.
This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
Medical School Communications Director Earns APR Designation
Scott Colton, APR, director of medical communications at NSU’s College of Osteopathic Medicine
On Apr. 18, Scott Colton, APR, director of medical communications at NSU’s College of Osteopathic Medicine, earned his public relations accreditation from the Public Relations Society of America following a rigorous one-year educational process. Established in 1964, the accreditation program is the profession’s only national postgraduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation, and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Currently, more than 5,000 professionals from the agency, corporate, association, and education fields hold the APR designation.