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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.
This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
Marketing Professor Conducts Webinar for Direct Marketers
Art Weinstein, Ph.D., professor of marketing at the H. Wayne Huizenga School of Business and Entrepreneurship, was the keynote speaker for the Direct Marketing Association (DMA) on June 2.
His webinar was titled, “Segmenting B2B Markets: From Big Picture Strategy to Microtargeting.” Twenty-five marketing practitioners attended this national event.
DMA is the leading trade association of business organizations using multichannel direct marketing tools and techniques. More information on the webinar is available at http://www.marketingcommunities.org/events/event_details.asp?id=109448.