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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.
This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
New Internet Marketing and Social Networking Course Unique to NSU
The H. Wayne Huizenga School of Business and Entrepreneurship is bringing a new graduate-level course to students this fall that will be sure to make NSU graduates stand out when interviewing. The new course, “Internet Marketing and Social Networking,” will be offered beginning in October 2011, and will be taught by James Barry, D.B.A.
The course gives students an entrepreneurial understanding of the processes, tools and planning steps required to develop enterprise-wide Internet and social media infrastructures that expand customer reach, reinforce brand recognition and manage customer relationships. Students will get hands-on experience launching social CRM solutions, search engine marketing, online advertising and select e-commerce initiatives.
A primary objective of the course is to acquaint students with the complexity and power of internet marketing and social networking so as to appreciate the resource commitment and decision making process for evaluating inbound marketing infrastructures. The hands-on approach will reinforce this understanding for entrepreneurs seeking firsthand knowledge of blogging, social networking, effective web design system and search engine marketing required for sales generation, branding and customer support.
By the end of the course, students will be acquainted with the tools and financial justifications used to justify the adoption of social business and inbound marketing infrastructures.