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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.
This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
Hudson Center Workshop Raises Real World Awareness
Among those in attendance were Paul Rose of Banyan Air Service, Michele Eisner and Kay Legrange of Hollander Home Fashions, Dennis Lucas of Lucas Training, Kristiana Cobb of Miller Construction, David Harris and Sandy Pierce of the Hudson Center, and Mary Toledo of NSU (not pictured).
The Huizenga Business School’s Hudson Center of Entrepreneurship and Executive Education recently presented “Competitive Advantage & Differentiation,” a business training workshop featuring renowned marketing expert, international business consultant and author of the best-selling business book “Creating Competitive Advantage,” Jaynie L. Smith.
Participants were exposed to valuable new marketing concepts and insights during the day-long workshop, gleaned from Smith’s 30 years of experience with corporate clients and Fortune 500 companies. The workshop featured interactive hands-on exercises tied to participants’ real-world organizational challenges and issues and all left with a new awareness of, and appreciation for the value of effectively identifying and marketing their organization’s unique competitive advantages.