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This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
Business School Graduate Publishes Paper on E-Commerce
Rodney Oudan, D.B.A.
Rodney Oudan, D.B.A., 2006 Marketing alumnus from the H. Wayne Huizenga School of Business and Entrepreneurship, recently had a paper published in the 2nd Quarter Spring 2010 issue of the International Journal of Management & Information Systems.
The paper, titled “Strategic Decision-Making in the Emerging Field of E-commerce,” discusses how the nature of electronic commerce affects strategic decision-making. First, some features of electronic commerce are identified that distinguish it from traditional business. This is followed by a review of literature on the theoretical background of e-commerce and an academic consideration of e-commerce strategies. The paper then analyzes some of the most common strategic tools used in decision-making, concepts for creating competitive advantage, and value chains.