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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.
This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.
Menu ‘stunts’ and how they fared (MSNBC.com)
Most are quick. Some are thick. One was served on a stick. Fast-food outlets and casual dining chains routinely dream up flashy menu items to build buzz and lure ravenous Americans.
“New products are the adrenaline of the fast-food industry,” said Nick Castaldo, a former executive with Denny’s and Burger King who now lectures on marketing at Nova Southeastern University’s business school. “They almost guarantee a short-term spike in sales … because of the high boredom factor and low consumer loyalty in the category.”
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