High School Students Get a Taste of Marketing During NSU’s Ice Cream Entrepreneurship Program

FOR IMMEDIATE RELEASE

Chocolate Wake-Up Call won best overall flavor during NSU’s Ice Cream Entrepreneurship Program

FORT LAUDERDALE/DAVIE, Fla. – For most students, summer means taking a break from school work and relaxing by the water during lazy, hot days. But about 20 local high school students seeking to gain an edge opted to head back to the classroom to participate in Nova Southeastern University’s (NSU) Ice Cream Entrepreneurship Program, a creative writing and business development experience.

Held from July 16 through July 20 and coinciding with National Ice Cream Month, the students worked in teams to create and launch a new ice cream flavor in partnership with Yo Mama’s Ice Cream shop of Fort Lauderdale. The Department of Writing and Communications at NSU’s College of Arts, Humanities and Social Sciences (CAHSS) created the free program as a community-led, experiential learning opportunity for high school students interested in the field of communications.

Students spent the first four days of the week with Stephen Andon, Ph.D., NSU assistant professor, department of Writing and Communications (CAHSS), learning about writing, advertising, branding and public relations to create a marketing plan for their unique flavors. On the final day, students delivered their presentations at NSU’s Fort Lauderdale/Davie campus and pitched their ice cream flavor and marketing plan to a panel of judges.

The teams presented flavors such as “Coco Berry Beach,” “Do it for the Graham,” and “Breakfast of Champions.” However, it was the “Chocolate Wake-Up Call,” a blend of brownies, fudge, caramel and coffee ice cream, which wowed the judges, took home the win and will be featured at Yo Mama’s Ice Cream shop for the next month.

The winning students were Katrina Saumell (Monsignor Pace High School), Mandi Jaffe (Marjorie Stoneman Douglas High School), Eden Wright (Pompano Beach High School) and Jonathan Huffman (Cooper City High School).

“The students who participated in the program this year exceeded our expectations and I am so proud of what they accomplished during the week,” said Dr. Andon. “Our goal is to help these high school students harness their creative abilities to develop a business plan and exercise their writing and presentation skills. I am already looking forward to putting on this program again next summer.”

For more information about the Ice Cream Entrepreneurship program, please CLICK HERE.

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About Nova Southeastern University (NSU): Located in beautiful Fort Lauderdale, Florida, NSU is ranked among U.S. News & World Report’s Top 200 National Research Universities and is a dynamic, private research university providing high-quality educational and research programs at the undergraduate, graduate, and first-professional degree levels. Established in 1964, NSU now includes 16 colleges, the 215,000-square-foot Center for Collaborative Research, a private JK-12 grade school, the Mailman Segal Center for Human Development with specialists in Autism, the world-class NSU Art Museum Fort Lauderdale, and the Alvin Sherman Library, Research and Information Technology Center, which is Florida’s largest public library. NSU has campuses in Fort Lauderdale, Fort Myers, Jacksonville, Miami, Miramar, Orlando, Palm Beach, and Tampa, Florida, as well as San Juan, Puerto Rico, while maintaining a presence online globally. Classified as a research university with “high research activity” by the Carnegie Foundation for the Advancement of Teaching, NSU is one of only 50 universities nationwide to also be awarded Carnegie’s Community Engagement Classification, and is also the largest private institution in the United States that meets the U.S. Department of Education’s criteria as a Hispanic-serving Institution. For more information, please visit www.nova.edu.

About NSU’s College of Arts, Humanities, and Social Sciences (CAHSS):  The college offers stimulating undergraduate and graduate programs of study that challenge and engage students through inclusive excellence and academic innovation in teaching, scholarship, and community outreach.  A central theme in the college’s doctoral, master’s and baccalaureate programs is the understanding and betterment of human interrelations through multidisciplinary, multi-professional and multicultural perspectives.  CAHSS is also home to the Performing and Visual Arts Series, the Center for Applied Research on Substance Use and Health Disparities, the Family Therapy Clinic, the Writing Center and Campus Diversity Dialogs.  In the course of addressing emergent challenges and complex social issues, our preeminent faculty and alumni build a creative bridge across theory, research, and practice in the social sciences, arts, humanities, and helping professions.  Our commitment to experiential learning and the scholarship of engagement provides our students with opportunities to become reflective scholars, creative artists, ethical practitioners, and skilled professionals.  Please visit cahss.nova.edu for more information.

July 23, 2018

Media Contact:
Tasha Yohan
954-262-2172
tyohan@nova.edu