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This version of NSU News has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of NSU News, visit news.nova.edu.

This version of SharkBytes has been archived as of February 28, 2019. To search through archived articles, visit nova.edu/search. To access the new version of SharkBytes, visit sharkbytes.nova.edu.

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Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

nova.edu/prmc

SharkBytes Archives

Contact

Division of Public Relations and Marketing Communications
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida 33314-7796

communications@nova.edu

Marketing Professor Conducts Webinar for Direct Marketers

Art Weinstein, Ph.D., professor of marketing at the H. Wayne Huizenga School of Business and Entrepreneurship, was the keynote speaker for the Direct Marketing Association (DMA) on June 2.

His webinar was titled, “Segmenting B2B Markets: From Big Picture Strategy to Microtargeting.”  Twenty-five marketing practitioners attended this national event.

DMA is the leading trade association of business organizations using multichannel direct marketing tools and techniques. More information on the webinar is available at http://www.marketingcommunities.org/events/event_details.asp?id=109448.